There is perhaps not a player in the modern era who has attracted as much media attention, good and bad, as Mario Balotelli. At times he seems to court it, matching wacky antics with phenomenal talent - a former manager of his, Roberto Mancini, said he would be as good as Cristiano Ronaldo and Messi, if only he could focus his energies into playing.
During his time at Manchester City the British media focused largely on the antics, the laughs - like the time he wandered into a college in Manchester looking for a toilet, or the time he drove around the city high-fiving fans after winning the Manchester derby. They also looked at the two contrasting sides of his playing - the talent, which saw him set up the goal which gave Manchester City their first league title in decades, and the flaws, which saw his almost conspire to lose City the league when he went rogue in a match against Arsenal, getting sent off for a tackle that could have broken an opponents leg and generally causing his team more hassle than good.
He's since moved to AC Milan, where, unfortunately, most of the coverage has focused on the racism he has encountered. Most recently fans of Inter Milan (who Balotelli played for before moving to Manchester) abused him during a game against Chievo. This is not the first time that Balotelli has been the target of racist abuse from fans, both at club level and international when playing for Italy, and it is likely that the Inter fans attitude to him has soured since he joined their big rivals (as happens with just about any football player). Although he has not been at the club a month, there is also another controversy concerning his race - Paolo Berlusconi, brother of Silvio and vice-president of AC Milan, referred to Mario as '...' - 'the family's little n-----'. The club released a press photo of Paolo and Mario shaking hands during a training conference, but it is difficult to see how the incredibly offensive remark can be easily glossed over. Not only because of the use of the n word, but also by the connotations of making Balotelli sound as if he is owned in some way by the family, a fact exacerbated by the rumours that AC Milan signed him to give Silvio Berlusconi a boost in the forth-coming Italian election. Not only has he been racially abused in his time at Milan, Balotelli is also being treated as a commodity, a piece of arm candy.
Racism in British football, that we know of, happens, by and large, in isolation. Last season the English Premier League saw two major race-based controversies - Luis Suarez of Liverpool, and John Terry of Chelsea, both found to have racially abused opponents during matches, and both given bans. Subsequently, support was shown by both Liverpool and Chelsea fans to their respective players, although both men are now booed at just about every ground they visit. The media is therefore surprised when this new-found tolerance is not replicated across Europe. Before England were due to travel to Euro 2012 in Poland and Ukraine the BBC ran a documentary about the level of racism that occurs at club level in these countries, largely due to the prevalence of neo-nazi groups in the Ultras section of each team's support. In Spain, accusations of racist insults by several Barcelona players began to drip out, before, more and more, it became apparent that racist abuse by players in Spain, and especially in El Clasico, was to be expected. It was part of trying to put off your opponent. Again, in Italy, a pre-season game between AC Milan and Pro Patria was distrupted by fans of the latter team racially abused Kevin Prince Boateng.
While often players attempt to shrug off the insults, Boateng took an approach which shocked everyone, and propelled the game from no-mark friendly to one which prompted headlines across Europe - he walked off. After hearing monkey chants whenever he was in possession, Boateng kicked the ball at the fans who had abused him, and walked off. His team followed him in solidarity, leaving players of the Pro Patria to reprimand their owns fans at the touchline.
This is perhaps the most radical and significant step taken by a player to combat racism. Their shirking of tackling the abuse (which is understandable, given the pressure that players are under) leaves it to governing bodies such as Fifa and Uefa to tackle racism, which they are hugely ineffective at. The usual incident pointed to here is that of Nicolas Bentnar, who was given a fine of £80,000 during the Euros for exposing his branded underwear (this article contrasts that incident with other major fines given out by football governing bodies). This is more than any team has ever been fined for racist abuse by their fans. In the eyes of Uefa and Fifa, making monkey chants at players is bad, but advertising a non-sponsor during a match is even worse. For all the claims to want to remove racism from football, their paltry actions undermine them straight away. Fifa seem to maintain that by getting players to wear 'Kick Racism Out of Football' t-shirts before a game will indeed kick racism out of football. It hasn't, and it won't. Sepp Blatter, the comically inept and corrupt head Fifa, also refused to back Boateng in walking off, while maintaining that he against racism, and wanted it removed from football. of The lack of positive action from governing bodies, I believe, means that players who have been racially abused will want to ignore it, and play it down, as they have no one to back them up.
The actions of Boateng and his Milan teammates is incredibly important. It shows the only way in which football can effectively tackle it's racism problem. If the withdrawal of football itself does not stop the fans - and this, unfortunately, is likely, as racist fans have shown time and time again that the docking of points, or issuing of fines to their teams does not stop them - then the withdraw of football from Fifa will. It will disrupt to product, and thus the revenue. The AC Milan game against Pro Patria was an insignificant game in footballing terms - anyone without a keen interest in either team is unlikely to have known it was going ahead - but imagine if it happened in a high profile league game, or even Champions League game. If Balotelli, or Boateng, or any other player, is abused during the up-coming Milan derby and both teams walk off, what will happen then. Perhaps very little, it may lead to more walk-offs, and, at that point, Fifa will have to act. It is shameful that it would take them to that point, but it is better than not reaching there at all.
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